THE UDEN STORY -- MEET THE TEAM 

UDEN is a non-profit staffed by volunteers who give up their time and resources for the community benefit. "How did such a great idea start?" you cry!  And "Who are these generous and gifted people?" you ask.  Read on...

HOW IT GOT STARTED - M.I.U.

Video from the Utah Breakfast Club panel, the starting point for what was to become UDEN

In January 2015, the Utah Breakfast Club hosted a panel discussion to consider the future of digital media in Utah, called "Hollywood on the Wasatch Front".  The conversation invariably led to a discussion of what is holding Utah's digital entertainment community back, a theme rounded on very quickly by audience members.  One panelist, Jon Dean, from the videogame industry, noted that these were not new points -- he posed a question asking who is actually doing anything about any of them?  He then surprised himself by asking who would join an industry trade group for the entertainment industry if he took the lead in setting it up.  Fellow panelist Virginia Pearce, Director of the Utah Film Commission, encouraged the idea, suggesting that New York's "Made in New York" movement might be a good model to follow.  Clark Stacey from Utah's WildWorks said he would contribute, as did a large section of the audience.  And so, Jon, Clark and fellow Utah developer Jeff Peters from Tapstar Entertainment, assembled a committee and founded "Made In Utah", which then began a series of regular meetings, before evolving into today's Utah Digital Entertainment Network. 

FOUNDERS

Clark Stacey

Jeff Peters

 In his 25+ year career in entertainment, Jeff spent almost 10 years with Electronic Arts as an Executive Producer, and is currently part owner and CCO of the digital publishing group TapStar/iEntertainment, also CEO of The Bluff Street, an executive consultancy which he also founded.  Through an exciting career Jeff has worked on such notable properties and franchises such as “Mortal Kombat”, “NBA Jam”, “Tetris”, “Monopoly”, and “Tiger Woods” and developed top selling products with Viacom, Disney, Amblin, Warner Bros., DC and Hasbro.   Jeff was also recently featured by SyFy Games, as part of their "ICON" series, for overall career impact and ongoing contributions to the industry as a whole.  Twitter -  @jefftimism   Jeff is a registered Director of the Utah Digital Entertainment Network non-profit.

In his 25+ year career in entertainment, Jeff spent almost 10 years with Electronic Arts as an Executive Producer, and is currently part owner and CCO of the digital publishing group TapStar/iEntertainment, also CEO of The Bluff Street, an executive consultancy which he also founded.  Through an exciting career Jeff has worked on such notable properties and franchises such as “Mortal Kombat”, “NBA Jam”, “Tetris”, “Monopoly”, and “Tiger Woods” and developed top selling products with Viacom, Disney, Amblin, Warner Bros., DC and Hasbro.   Jeff was also recently featured by SyFy Games, as part of their "ICON" series, for overall career impact and ongoing contributions to the industry as a whole.

Twitter - @jefftimism

Jeff is a registered Director of the Utah Digital Entertainment Network non-profit.

 Clark is the co-founder and CEO of WildWorks, and has over 20 years of experience in video game development. WildWorks is a leading developer of online worlds and free-to-play games for kids. In 2010, WildWorks launched Animal Jam which blends gameplay with educational content created in association with National Geographic. Animal Jam has grown to become the largest online social playground for kids in the world. Incorporating educational content through numerous non-profit partnerships, the Animal Jam game world connects over 125 million animal avatars created by kids, with a new player registering every 1.4 seconds. The mobile extension of this game world, Animal Jam - Play Wild! has been the #1 top grossing iOS app for Kids 9-11 in over 50 countries since its launch, and received 2017 App of the Year awards from Google Play and Kidscreen.  WildWorks employs 125 developers and support staff at their Salt Lake City and Amsterdam studio locations.  Twitter -  @ClarkStacey   Clark is a registered  Director and Treasurer of the Utah Digital Entertainment Network non-profit.

Clark is the co-founder and CEO of WildWorks, and has over 20 years of experience in video game development. WildWorks is a leading developer of online worlds and free-to-play games for kids. In 2010, WildWorks launched Animal Jam which blends gameplay with educational content created in association with National Geographic. Animal Jam has grown to become the largest online social playground for kids in the world. Incorporating educational content through numerous non-profit partnerships, the Animal Jam game world connects over 125 million animal avatars created by kids, with a new player registering every 1.4 seconds. The mobile extension of this game world, Animal Jam - Play Wild! has been the #1 top grossing iOS app for Kids 9-11 in over 50 countries since its launch, and received 2017 App of the Year awards from Google Play and Kidscreen.

WildWorks employs 125 developers and support staff at their Salt Lake City and Amsterdam studio locations.

Twitter - @ClarkStacey

Clark is a registered  Director and Treasurer of the Utah Digital Entertainment Network non-profit.

ADVISORY BOARD

Jon Dean

 A games industry veteran a.k.a. ‘the Guvner’, Jon has been making digital entertainment for more than twenty-five years.  He has an impressive depth of experience including Vice-President at the World's #1 videogame company, Electronic Arts, General Manager of two EA development locations (including the Salt Lake City studio) and Executive Producer of many hit games for EA and EA SPORTS.  Jon has produced more than 250 game titles throughout his career across all major gaming platforms including consoles, handhelds, mobile, AR and VR.  He has taught game production as part of the Masters program at the University of Utah, sits on advisory boards for technology companies, committees and universities, including the Utah Film Commission and regularly speaks at conferences about the videogame industry, the digital entertainment scene in Utah and game development process.  He likes tea and Twix!  Website -   www.guv1.com    Twitter -  @guvner27   LinkedIn -  guvner   Jon is a registered Director of the Utah Digital Entertainment Network non-profit.

A games industry veteran a.k.a. ‘the Guvner’, Jon has been making digital entertainment for more than twenty-five years.  He has an impressive depth of experience including Vice-President at the World's #1 videogame company, Electronic Arts, General Manager of two EA development locations (including the Salt Lake City studio) and Executive Producer of many hit games for EA and EA SPORTS.  Jon has produced more than 250 game titles throughout his career across all major gaming platforms including consoles, handhelds, mobile, AR and VR.  He has taught game production as part of the Masters program at the University of Utah, sits on advisory boards for technology companies, committees and universities, including the Utah Film Commission and regularly speaks at conferences about the videogame industry, the digital entertainment scene in Utah and game development process.  He likes tea and Twix!

Website -  www.guv1.com   Twitter - @guvner27  LinkedIn - guvner

Jon is a registered Director of the Utah Digital Entertainment Network non-profit.

 

VOLUNTEERS

 

Josh Sohn

 

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VOLUNTEERS 

Bonjour!  UDEN is taking a booth at Game Connection Europe in Paris to promote the creators of entertainment content and technology here in Utah! GCE is a trade-only event and it's all about networking and deal making.  Attendees are looking for service providers and content creators -- in addition to game developers they're looking for AR, VR, VFX, storytellers, audio composers, post-production, designers and more!

WE'RE MAKING IT EASY FOR YOU

UDEN will promote your business!

We'll go and share details about your company, your services and make connections on your behalf.  

What does it cost?

All we're asking in return is a small contribution to the costs.  It's a cost-effective way to get your business in front of buyers.  You can choose to spend more for increased exposure.  

You can even come along and be part of the UDEN delegation and hold your own meetings if you want! It's a cost-effective way to be on the show-floor and have a dedicated meeting place.

Rate-Card:

eBrochure Listing- $50. 

Paper directories are so old fashioned!  We're thinking of putting details of all supporting UDEN companies on a thumb-drive that we'll give away. This allows us to include digital content (artwork, links etc) in addition to your company name, website, contact info etc.  

+Featured - $200

Your logo on the wall of the UDEN booth for increased visibility (limited quantity)

+Showreel - $300

Your video showreel played in rotation on the UDEN monitor in the UDEN booth, plus your logo featured on the UDEN trailer that will play throughout the showfloor.

Combo Deal - $500 get eBrochure, Featured & Showreel (above) as a combo and save $50!

+Event Trailer - $400

Have your own dedicated trailer played in rotation on the showfloor - eg across the entire venue (separate from UDEN's!) (limited quantity)

Attendee

If you want to attend in person and be part of the UDEN delegation, you are most welcome.  You can use the UDEN booth as a base and for meetings.  We have a limited number of tickets for GCE2018 that we can give you for free - first come, first-served.  You'll need to arrange and pay for your own travel, accommodation and related expenses. Oh! And don't forget that you need a valid passport!

Sponsorship

Help us put digital entertainment in Utah on the map!  If any organizations would like to support our first trade mission and contribute toward the costs, we would love to hear from you!  Please email us info@utahden.org for details.   

WHEN AND WHERE?

  • October 24-26th, 2018
  • Parc des Expositions de la Porte de Versailles, 75015, Paris, France

SIGN UP HERE

Please submit the application form, below, and we'll be in touch! 

FAQ:

Why this show?

  • We asked the UDEN community for trade mission suggestions back in January and we didn't get many responses. So we elected to pick GCE, a smaller, trade show focused on service industries and networking for our first one. 

What do trade missions hope to achieve?

  • Put Utah digital entertainment on the map!  Let the world (outside the state!) know that we have a vibrant community of creators of digital content and technology; and
  • Business development -- share details of the services offered by UDEN member companies and individuals

    GCE is primarily a game event. Is there anything here for the film community?

    • Yes, we believe so. As a trade event, attendees are looking to find service companies.  We know from last year's show that the services being sought included audio, VFX, VR/AR, back-end network and cloud technologies, storytellers, video production and more, in addition to game development services such as coding, artwork, design and project management.  While we cannot guarantee this, it seems likely the same will be true in 2018.

    Will there be more trade missions to other places?

    • We are always trying new ways to provide value to the UDEN community, this first trade mission is an experiment to see how useful it is in reality.  If we get enough support and it has value to our members, then we would look at more trade missions in future.

    What will be included in the eBrochure?

    • Essentially, it's a digital listing of the UDEN members who would like to get their businesses and services in front of potential buyers.  We thinking that rather than a paper brochure, a thumb-drive containing digital content might be more useful for this purpose. 

    How big would my company logo be on the side of the UDEN booth?

    • If you choose upgrade to add the 'Featured' item in addition to the eBrochure listing, we would include your logo alongside other UDEN members and sponsors on the booth walls.  We don't know dimensions yet, but we can show you examples from what we saw on other booths when we attended the show last year if you are interested.  Just email us and ask info@utahden.org.

    How prominent would my 'Showreel' be if I buy that upgrade?

    • We'll have a monitor on the table in the UDEN booth which will be used to demonstrate UDEN member services, during meetings, and otherwise will be running a loop of promotional showreels from participating UDEN members at all other times.   So the loop will be seen by anyone walking by, and if anyone specifically inquires about your services, we would show your showreel and any other materials you have provided to us.

    How is the 'Event Trailer' different that the 'Showreel'?

    • The organizers have monitors throughout the entire showfloor which run all hours that the GCE show is open. On these monitors they show a loop of video trailers by companies who pay extra for being featured on these monitors.  So during the course of a day there is a good chance of your trailer being seen multiple times by attendees. 
    • UDEN will have a generic trailer in the loop, but this offer is for your own dedicated trailer to be featured.  We will help you with the ordering through the organizers.  Note that the price may vary due to exchange rate fluctuations. 

    How big is the UDEN booth?

    • It's the smallest and cheapest they offer :-) 4 square kilometers.  

    Can my business exhibit at GCE separate from UDEN?

    • Yes!  Of course, assuming they have availability left.  Contact us and we will connect you to the organizers, or answer any questions you might have info@utahden.org
    • If we had enough companies interested in this, we could arrange a larger booth to accommodate everyone.

    Who is sponsoring this trade mission?

    • We have a few generous sponsors already committed to helping make our first trade mission a success. Thank you so much to them!
    • We're looking for a few additional sponsors to help with the cost. Please contact us for details info@utahden.org

    Are there sponsorship opportunities for the Game Connection event itself?

    • There are, subject to availability.  UDEN doesn't arrange these but we could put you in contact with the organizers. info@utahden.org

    Is there any information about the show attendees, buyers etc?

    • Yes, the organizers have a bunch.  We have included a few items on this page, and below, but if you need more please let us know and we'll share what we have. info@utahden.org

    I have a different question

    CLICK HERE TO RETURN TO UDEN WEBSITE

    IMPORTANT NOTES and conditions

    While we have used all reasonable care to estimate the above costs, we reserve the right to change the final cost depending upon the level of participation should that be necessary, or due to fluctuations in exchange rates or even to cancel the trade mission described above.  Any participation by you is subject to the conditions set by the organizers of the Game Connection Europe 2018 event, including the requirement to abide by their security, code of conduct and other terms of entry in the event you travel to the event. We make this offer of participation in good faith but make no guarantees of any specific outcomes and cannot be held liable for any costs incurred by you, or for events outside our reasonable control, such as cancellation of the event, fluctuations in exchange rates, your being denied entry to the event or the EU, our inability to attend the event on your behalf if caused by illness, strike, civil action, trade wars etc. In the event you travel to the event, you are responsible for all of your costs including airfare, accommodation, meals and entertainment, health insurance etc.  All payments are non-refundable.