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Executive Producer / Studio Head / Head Of Console & Handheld Production - Hasbro Business Unit 2004 - Present |
Electronic Arts Software Publisher and Developer Tiburon Studio - Orlando, Florida, USA Salt Lake Studio - Bountiful, Utah, USA |
Company
Electronic Arts is the most successful and consistent publisher of interactive software on the planet. Established in the early 1980s, it now boasts development studios, publishing and distribution operations around the World.
Tiburon was acquired by Electronic Arts in the 1990s and has been responsible for one of EA's most successful franchises - NFL Madden, which continues to be a best selling title in North America each year. Tiburon is at the heart of EA SPORTS, one of the best known brands of interactive software.
EA Salt Lake was formed out of another small developer, Headgate, that EA acquired in 2006. For years Headgate had worked as a third-party developer for EA, specializing on versions of Tiger Woods golf games, including working with me at Tiburon. In 2006 EA Salt Lake became part of EA's new Casual/Play label, and specializes in innovative new games as part of the EA/Hasbro partnership. The first products were released in holiday of 2008.
Position Summary - Executive Producer / Studio Head / Head Of Console & Handheld Production -- Hasbro Business Unit
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Oversight of product development within EA’s strategic partnership with Hasbro Inc. across two studio locations – EA Salt Lake, UT and EA Redwood Shores, CA. Full franchise accountability including concept, product development, P&L, Licensor relationships, team building and development process.
Key responsibilities include:
o Studio and team management also strategic planning at EASL
o New original game IP based on major Hasbro brands including NERF N-STRIKE and LITTLEST PET SHOP
Position Summary - Executive Producer -- EA SPORTS
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Franchise responsibility including game design, development, P&L, league relationships and team building
Key responsibilities included:
o EA SPORTS’ exclusive NASCAR and Tiger Woods PGA TOUR franchises (05 – 08); including building next-generation internal teams
o All third-party development for Tiburon (05 – 08)
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Joined EASL and turned around failing major projects, enabling on-time shipment
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Created innovative design culture at EASL, instigated agile development methodologies, implemented talent development program
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Created award-winning new IP for new customer segments, helping EA achieve success on the Nintendo platforms where it had historically been weak. NERF N-Strike achieved:
- #1 EA Wii title in retail dollars in CY08 from an internal studio
- #8 EA title all formats in retail dollars for CY08 from an internal studio
- #17 Wii title in North America for CY08 (with only 8 weeks in market)
- 2009 National Parent Center Seal Of Approval
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Member of EA/Hasbro executive team and studio management teams at Tiburon and EASL
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Created ‘Design Forums’ to contribute to design culture at studios; member of global EA initiatives such as Game Development Framework Core 2.0
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Shipped:
- Goldeneye: Rogue Agent (NDS)
- Madden 06 (PSP, PC, NDS, GBA)
- Arena Football (PS2, Xbox)
- NASCAR 07 (PS2, Xbox, PSP)
- Madden NFL 07 (PC, NDS, GBA)
- Superman Returns (NDS, GBA)
- NFL Street3 (PS2, PSP)
- Arena Football: Road To Glory (PS2)
- NASCAR 08 (PS3, X360, PS2)
- Madden NFL 08 (PC, NDS)
- Tiger Woods PGA Tour 08 (PS2, X360, PC, PS3, NDS)
- NASCAR 09 (PS3, X360, PS2)
- Madden NFL 09 (NDS)
- Tiger Woods PGA Tour 09 (Wii, PS2, NDS, X360, PS3)
- NERF N-Strike (Wii)
- NERF N-Strike Elite (Wii)
- + additional titles in development thereafter...
